# Haul IQ — Transportation Intelligence (Full Detail) > Repeatable integration, business intelligence, and workflow optimization for trucking carriers and logistics companies. ## Company Overview Haul IQ, Inc. builds integration and automation infrastructure for the trucking industry. The platform connects disconnected operational systems — TMS, ELD, ERP, payroll, and accounting — into a single engine that runs automatically. The core thesis: trucking companies run on a patchwork of legacy and modern systems that don't talk to each other. Data gets re-keyed between platforms. Invoices get spot-checked instead of fully validated. Reconciliation happens monthly instead of daily. Haul IQ eliminates that manual work with repeatable, automated pipelines. - Website: https://hauliq.ai - Contact: info@hauliq.ai ## Founders ### Steve Dempsey — Co-Founder & CEO 30+ years in transportation and logistics operations. Deep domain knowledge of carrier workflows, dispatch operations, and the operational pain points Haul IQ solves. LinkedIn: https://www.linkedin.com/in/steve-dempsey-10b34b/ ### Sanjeev Saha — Co-Founder & CTO 25+ years in enterprise technology, AI, and data systems. Designed and built the Haul IQ platform architecture including the integration engine, data transformation layer, and deployment infrastructure. LinkedIn: https://www.linkedin.com/in/sanjeevsaha/ ## Platform Capabilities ### Multi-Protocol Integration Connect TMS, ELD, and ERP systems via EDI, JSON, XML, SOAP, REST APIs, S/FTP, AWS S3, and webhooks. Any format, any protocol. No rip-and-replace of existing systems required — Haul IQ sits between them. ### Legacy System Bridges Bidirectional sync between legacy systems (DB2/AS400) and modern REST APIs. Loads, drivers, equipment, and shipments flow continuously in both directions without manual intervention. Haul IQ handles the translation layer — query tables from legacy databases are transformed and posted to modern platforms automatically. ### Scheduled & Event-Driven Pipelines Workflows run on a schedule or fire instantly from webhooks. Ingestion, validation, reconciliation, and delivery are automated on every run, without exception. Pipelines are configured per customer and per workflow — not one-size-fits-all. ### Data Transformation Bidirectional translation between JSON, SOAP, XML, EDI, CSV, Avro, and other formats. Legacy-to-modern and modern-to-legacy conversions happen automatically. No custom code required — transformations are configured via specs (Jolt, Volt, Freemarker templates, HOCON configuration). ### Alerts & Audit Logs Every data movement is logged, auditable, and alertable. Operations teams know what changed, when, and why. Exceptions and anomalies trigger alerts delivered to email or dashboards — not buried in spreadsheets and log files. ### Automated Reports CSV results and HTML reports generated automatically and delivered to Gmail, Google Drive, or SFTP on a configurable schedule. Dashboards for operations, exception reports for finance. No analyst required to produce or distribute them. ## Use Cases (Live Production Deployments) These are not hypothetical. They are live integrations and workflows Haul IQ runs today with measured outcomes. ### Invoice Validation **Problem:** Trucking companies validate bridge crossing invoices via 2-week manual spot checks. Errors in fees, axle counts, toll methods, and over/under charges go undetected. **Solution:** Haul IQ validates every invoice, every crossing, zero exceptions. Fees, axle counts, toll methods (transponder, plate, video), and over/under charges are verified automatically in 2 seconds. **Outcome:** Recovering revenue that manual review never found. Results delivered as CSV + AI-generated HTML reports to Gmail, Google Drive, or SFTP. **Keywords:** trucking invoice validation, bridge toll audit, freight billing verification, toll method validation, axle count verification ### TMS Data Synchronization **Problem:** Legacy TMS on DB2/AS400 had no automated path to modern platforms. Loads, drivers, equipment, and shipments were manually re-keyed between systems. **Solution:** DB2/AS400 query tables flow through Haul IQ to modern TMS via REST API. Data syncs continuously with database updates, analytics, audit logs, and notifications. **Outcome:** Legacy systems that didn't talk to modern platforms now do. Zero manual re-keying. Bidirectional data flow between old and new systems. **Keywords:** AS400 TMS integration, DB2 REST API bridge, legacy TMS migration, TMS data sync, fleet management system integration ### Accounting Reconciliation **Problem:** TMS invoices and accounting ledger entries were reconciled manually on a monthly basis. Mismatches and credit memos went undetected for weeks. **Solution:** Automated daily matching of revenue, payables, and receivables between TMS and accounting system. AI-generated reports delivered to Gmail, Google Drive, or SFTP. **Outcome:** 98.8% match rate. $25K CAD recovered. A $12,880 credit memo sat undetected for 7 weeks before Haul IQ was deployed — the platform would have caught it in hours. Mismatches now surface in hours, not months, before they become write-offs. **Keywords:** trucking accounting reconciliation, TMS accounting integration, freight revenue reconciliation, accounts receivable matching, transportation billing audit ### Trailer Tracking **Problem:** Updating TMS with trailer location and sensor data from ELD providers required months of custom integration work and ongoing maintenance. **Solution:** Every ELD provider webhook event — trailer location and sensor data — is translated from JSON to SOAP and posted to the TMS automatically, in near real time. **Outcome:** Near real-time trailer visibility in the TMS within seconds of each ELD event. Zero manual updates, zero custom integration to build or maintain. Works with any ELD provider that sends webhook events. **Keywords:** ELD trailer tracking integration, real-time trailer location TMS, ELD webhook processing, trailer GPS TMS sync, fleet trailer visibility ### Operational Alerts & Monitoring **Problem:** Data movement exceptions and anomalies were buried in spreadsheets and log files, discovered days or weeks later (if at all). **Solution:** Every data movement is logged and auditable. Exceptions, mismatches, and anomalies surface as automated alerts delivered to email or dashboards. **Outcome:** Operations teams see issues as they happen instead of discovering them during manual review cycles. **Keywords:** trucking operations monitoring, freight data alerts, logistics exception management, fleet operations dashboard ### Workflow Elimination **Problem:** Operations teams repeat the same manual workflows daily — payroll matching, dispatch reconciliation, daily reporting — consuming hours of skilled labor. **Solution:** Manual workflows are automated and applied consistently, every run, without exception. **Outcome:** Staff time redirected from data entry and reconciliation to higher-value operations work. **Keywords:** trucking workflow automation, dispatch reconciliation automation, payroll matching automation, freight operations automation ## Architecture Haul IQ operates as a managed integration and automation platform: - **Ingest:** Pull from TMS, ELD, ERP, and accounting systems via webhooks, APIs, EDI, S/FTP, and AWS S3. Any format, any protocol. - **Process:** Validate, normalize, reconcile, and enrich every record against configurable business rules — automatically, on every run. - **Act:** Update downstream systems, trigger alerts, and deliver automated reports to email, Google Drive, or SFTP — in near real time. Data flows are bidirectional. Haul IQ reads from source systems and writes back to destination systems. The platform handles format translation (JSON, SOAP, XML, EDI, CSV, Avro), data enrichment, business rule validation, and output delivery. ## Target Market - Mid-size trucking carriers (100-5,000 trucks) - Third-party logistics providers (3PLs) - Companies running disconnected TMS, ELD, payroll, and accounting systems - Operations teams replacing manual spreadsheet workflows with automated pipelines - Companies with legacy systems (DB2/AS400) that need to connect to modern platforms ## Differentiators - **Operators built it:** Founded by a 30-year transportation operations veteran and a 25-year enterprise technology architect. The platform solves real operational problems, not theoretical ones. - **Measured outcomes:** Every deployment has quantified results — dollar amounts recovered, match rates achieved, time savings measured. - **Legacy-native:** Purpose-built to bridge DB2/AS400 and other legacy systems to modern platforms. Not a modern-only integration tool that treats legacy as an afterthought. - **Repeatable:** Pipelines run automatically on schedule or in response to events. Once configured, they run without manual intervention — every run, without exception. - **Multi-format:** Handles the full spectrum of data formats used in trucking — EDI, JSON, XML, SOAP, CSV, Avro, and more — in both directions. ## How It Works (For Prospective Customers) 1. We analyze your current systems and manual workflows 2. We configure Haul IQ pipelines to connect your specific systems 3. Pipelines run automatically — ingesting, processing, and delivering data 4. You get automated reports, alerts on exceptions, and audit logs for everything No commitment required to start the conversation. Contact info@hauliq.ai or visit https://hauliq.ai to learn more.